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Mercedes CEO’s last shot at luxury crown hinges on revamped S-Class

Carmaking profit margins have narrowed to around 4% from almost 15% since 2022

Bloomberg News

Surrounded by more than a century of automotive history at the Mercedes-Benz museum in Stuttgart, tennis legend Roger Federer edged a jet black S-Class sedan on to the stage amid flashing cameras and pulsating music, lending star power to the German carmaker’s latest attempt to defend its luxury crown. Alongside Federer’s appearance, the unveiling featured a […]

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