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Arra Finance targets speed, dealer ties for growth

Lender plans to cut decisioning time to 3 minutes

James Van Bramer

Arra Finance is emphasizing speed and strong dealer relationships as it pursues significant growth in the subprime lending market this year.  Arra, which rebranded from Solera Auto Finance in August 2024, officially reentered the auto lending market in November last year, Chief Executive Kenn Wardle told Auto Finance News.  The Irving, Texas-based subprime lender plans […]

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