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Thor increases incentives as sales slump 

Towable sales fell 13% YoY, motorized sales plummeted 56.8% YoY  

Joey Pizzolato

Thor Industries increased incentives for the fourth consecutive quarter as North American sales slumped heading into the winter season.   Promotion and rebate liabilities clocked in at $135.7 million for the company’s first-quarter earnings for fiscal year 2024, which ended Oct. 31. That’s an increase of 7% year over year, according to the RV retailer’s 10-Q […]

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