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Thor incentives increase 6% YoY in Q2

Motorized RV sales rose 29.3% YoY

Johnnie Martinez II

Thor Industries increased its promotional and rebate liabilities year over year in the second quarter of its fiscal 2026 as the RV retailer continues to work with dealers to align inventory. Thor’s promotional and rebate liabilities rose 6% YoY and 1.3% quarter over quarter to $144.6 million in Q2, according to an Auto Finance News analysis of the retailer’s 10-Q filings with the SEC.   Higher material and overhead costs, partly offset by favorable product […]

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