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Powersports e-commerce gains traction — up to a point 

AIM Expo Powersports Tradeshow 

Riley Wolfbauer

LAS VEGAS — Online research and shopping for powersports units is gaining traction in the industry, but consumers remain hesitant to complete transactions digitally.  Most consumers prefer to take part in certain shopping activities online, such as researching products, finding available inventory, building and personalizing a unit, and starting the financing process, Jason Nierman, co-founder […]

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