Motorcycle sales at August rally could signal strong 2026
Sonic Powersports sold more than 1,100 vehicles at Sturgis
Motorcycle sales surged at the 85th annual Sturgis Motorcycle Rally in August, indicating sustained consumer demand despite tariff-induced headwinds. Retailer Sonic Powersports sold more than 1,100 vehicles during the 10-day event in South Dakota, and broke the company’s single-day sales record with 135 motorcycles sold during one of the days, up from the previous record […]
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