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Future of powersports software tied to automation, engagement 

AIMExpo 2023 

Johnnie Martinez II

LAS VEGAS — Powersports software companies are leveraging automation and bundled solutions to improve dealer management systems.  “Traditionally, the saying was that automotive [technology] is 10 years behind mainstream and powersports is 10 years behind that, and all of that is compressing up together,” Johnathan Aguero, vice president of revenue at DMS provider BlackPurl, told […]

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