Harley-Davidson appoints Root as CFO Harley-Davidson on June 27 named Jonathan Root as its new chief financial officer effective immediately. Jonathan Root, CFO, Harley-Davidson Root joins Harley-Davidson from its in-house lender, Harley-Davidson Financial Services (HDFS), where he served as senior vice president since April 2020, according to LinkedIn. In that role, Root was responsible for Harley-Davidson’s motorcycle retail lending strategy, branded credit […]