Rodo, a digital leasing app, has expanded into three new markets — Chicago; Columbus, Ohio; and Atlanta — in conjunction with launching a new multi-platform marketing partnership with iHeartMedia, Rodo Chief Executive Nathan Hecht told Auto Finance News. iHeartMedia is the parent company of iHeartRadio.
“Any platform that has audio streaming of any sort would be part of the campaign — it just depends on who the distributor is,” Hecht said. “For example, one of the most popular podcast platforms today is How Stuff Works, which was recently acquired by iHeartMedia. We’ll be on How Stuff Works’ network,” which has podcasts on Spotify, iTunes, Amazon podcasts and Pandora,” he added.
All in, Hecht expects the campaign to reach 150 million Americans. “We’re on every single iHeartRadio station during the day, evenings, weekdays, and weeknights — literally flooding your waves,” he said. “In addition to that, we’re on all their streaming networks and all the available podcasts. It’s a very significant marketing campaign.”
The campaign will roll out in stages, beginning with 10 states that are home to Rodo’s largest markets. After Feb. 15, Rodo will add Arizona and Nevada to the campaign, and then add a new market “every 45 days or so,” Hecht said.
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