GM Financial Explores Options for Push Notifications Through OnStar

LAS VEGAS — General Motors Financial Co. is “in a discussion phase” to explore ways to utilize OnStar navigation and security systems to push notifications about payment information to borrowers, President and Chief Executive Dan Berce said.

OnStar is a subsidiary of General Motors Co. and services 11 million customers globally.

“With vehicles increasingly becoming connected, we can send messages to consumers through their vehicle as GMF — whether your monthly payment is due next week, or you’re three months from the end of your lease, or maybe we can give them an offer to get an oil change,” Berce said during a fireside chat at the Auto Finance Summit.

However, there are still privacy concerns to work through before any action is taken, he added, especially as it relates to sharing information between the OEM, captive, and technology company.

Eventually, OnStar systems could be crucial to the captive’s mobility efforts as it explores monthly subscription models and rideshare opportunities. “Connectivity is paramount to the whole ridesharing paradigm,” Berce said. “When a consumer uses a vehicle — whether it’s for an hour, a day, or two days — our OnStar connectivity can measure the miles a consumer actually drives and charge them without doing any additional paperwork.”

For more coverage from the 2017 Auto Finance Summit, click here.