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Ford Credit penetration rate drops to 38% in Q1

Ford expects $1.5B loss from tariffs

Aidan Bush

Ford Credit’s finance penetration rate dropped in the first quarter amid tariff concerns and rising credit losses. U.S. financing penetration on Ford Motor sales sat at 38% in Q1, down from 60% a year prior and 46% in Q4 2024, according to Ford Credit’s May 5 earnings presentation. The captive’s U.S. and Canada consumer loan […]

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