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Vroom: Compressed margins, tanking sales foreshadowed downfall

Unit sales were down 29% YoY in Q3

Riley Wolfbauer

Compressed margins and plummeting sales volumes coupled with a capital-intensive business model, led to the downfall of Vroom, the automotive retailer that was valued at $5 billion on the promise of revolutionizing automotive retail on the day after its 2020 initial public offering.   Vroom faltered as the retailer relied on third-party companies to conduct […]

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