Ally Financial Inc. introduced RV-specific training courses to its Performance Development Center last week, designed specifically for RV dealerships and its employees. The new courses, the company said in a press release, are designed to educate RV dealers about important financing topics and tools, so that they can process applications more quickly and efficiently.
“Our research indicates that there is far less training designed specifically for the challenges and opportunities that RV dealers face,” Jim Whiteford, executive director, Performance Development at Ally said. “So we are pleased to be building out our offerings with these tailored courses to help them improve process and increase opportunities for profitability.”
Ally’s Performance Development Center was launched in 2013 as a way to provide easily accessible training sessions for dealers to complete during the day, available online, with most modules under 20 minutes.
Whiteford told Auto Finance News in June, after the center had been open for a year, “Our training is obviously designed to create an edge for us as a company and provide dealers with a level of education and services that provide what I’ll call performance-enhancing tools that support their business, whether it’s Ally-specific or dealer-specific. We will use that as an opportunity to grow a relationship that we may not have today, but we will not use anything as a hard sell. Everything we have internally is used really just to provide a benefit to the dealer, and helping us create a relationship with that dealer, in hopes that the relationship can broaden into other parts of the business.”
The new RV-specific courses include RV ECOA for Dealers, covering general principles surrounding the Equal Credit Opportunity Act’s (ECOA’s) requirements, which apply to RV dealerships in their capacity as creditors, and RV Express Training, a program that can be used by Ally dealers to streamline the financing process in an effort to extend more financing contracts more quickly through instant credit approvals.
