When it comes to used-car sales, Black Horse is the largest independent finance provider for the prime market in the U.K. Yet an area ripe for deeper exploration is the new-vehicle market, currently dominated by the manufacturers’ finance arms.
With Black Horse recently becoming the finance provider for Jaguar Land Rover, a prestige brand that’s shaking off its “old man” image and taking marketshare from German brands
like BMW and Mercedes, it would look as though the Lloyds Banking Group subsidiary is ready to explore new areas to escape the pressure. This adds to its existing relationships with
manufacturers Suzuki, Subaru, and, for which it also provides point-of-sale
finance.
And while the JLR deal has meant that the share of vehicles that Black Horse will fund in the new-car segment is sure to rise, “used is the core business for Black Horse,” said Managing Director Chris Sutton.
