LAS VEGAS — GM Financial has its eye on increased symbiosis with General Motors in 2020, Will Stacy, executive vice president, chief marketing and digital officer at the captive, told Auto Finance News during the NADA Show last week.
The captive is looking to integrate a “single sign on experience,” between the GM Financial app — which allows customers to manage payments, statements and account details of their auto loan — and the General Motors suite of apps, such as myChevrolet or myGMC, which allows customers to remotely start their cars, view tire pressure and call for roadside assistance, among other options, Stacy said.
Currently, GM Financial and General Motors applications have different logins and passwords for the same user. “GM has a login and password, and [GM Financial] has a login and password,” Stacy said. “Those are two separate things, and that creates friction. The customer says, ‘I want to be able to use one password for both experiences,’ so that’s [something] we are working on for 2020,” he said, adding that the apps will continue to remain two separate services.
GM Financial’s app has an average rating of 4.3 stars on Google Play’s store, based on 1,474 reviews, and an average rating on Apple’s app store of 2.9 stars, based on 424 reviews. By comparison, myChevrolet has an average rating of 4.4 stars based on 42,122 reviews on Google Play, and an average rating of 4.9 stars on Apple’s app store based on more than 312,000 ratings.
For more content like this, join us at the upcoming Auto Finance Innovation Summit, March 10-11 at the Omni San Diego. Visit www.AutoFinanceInnovation.com to learn more.
