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Sonic Automotive’s Sturgis sales result of ‘passion,’ opportunity  

Retailer sold record 1,135 bikes at Sturgis Motorcycle Rally 

Amanda Harris

Sonic Automotive continues to lean into powersports sales growth amid additional Harley-Davidson acquisitions and as Sonic benefits from its size and market position.   While smaller, private powersports players may face capital constraints that limit inventory purchases and their ability to grow, Sonic can dedicate resources to powersports, Jeff Lick, managing director and research analyst at financial services firm Stephens, told Auto Finance News.  “Sonic is committed to that business, and that […]

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