Auto Finance News
  • Home
  • News
  • AI Tool
  • Big Wheels Data
    • Big Wheels Overview
    • Dashboard
  • Events
    • Auto Finance Summit
    • Auto Finance Summit East
    • Auto Finance Capital Summit
    • PowerSports Finance Summit
    • Webinar Library
    • Equipment Finance Connect
    • Upcoming Webinar: Funding the Unknown
  • Podcast
  • Features
  • Powersports
  • Subscribe
No Result
View All Result
  • Login
Auto Finance News
  • Home
  • News
  • AI Tool
  • Big Wheels Data
    • Big Wheels Overview
    • Dashboard
  • Events
    • Auto Finance Summit
    • Auto Finance Summit East
    • Auto Finance Capital Summit
    • PowerSports Finance Summit
    • Webinar Library
    • Equipment Finance Connect
    • Upcoming Webinar: Funding the Unknown
  • Podcast
  • Features
  • Powersports
  • Subscribe
  • Login
No Result
View All Result
Auto Finance News
No Result
View All Result

Home » Sonic Automotive accelerates powersports push with Harley-Davidson acquisitions

Sonic Automotive accelerates powersports push with Harley-Davidson acquisitions

Sonic Powersports F&I revenue up 20% YoY

Johnnie Martinez IIbyJohnnie Martinez II
May 7, 2026
in Powersports Finance News
Reading Time: 4 mins read
0
Motorcycles on the showroom floor at a Harley-Davidson dealership in Louisville, Kentucky, US. Photographer: Luke Sharrett/Bloomberg

(Courtesy/Bloomberg)

Sonic Automotive expanding its footprint in the powersports sector through the acquisition of five Harley-Davidson dealerships.  The Charlotte, N.C.-based retailer acquired Harley-Davidson stores in California, Florida, Georgia and North Carolina, increasing Sonic Powersports’ network to 20 rooftops nationwide and 46 franchises, according to an April 21 company release. Sonic did not disclose the financial terms of the transaction. The […]

AFN V1 (1)

Already subscribed? Log in

Tags: M&ApowersportsPremiumSonic AutomotiveSonic Powersports
Previous Post

Used-vehicle values rise 1.8% 

Next Post

Pagaya auto run rate up 109% YoY 

Related Posts

A West Marine store in Spring Hill, Florida.
Powersports Finance News

Retailer West Marine closes 59 stores amid Chapter 11 proceedings

June 15, 2026
New vehicles, produced by Tiffin Motorhomes, for sale at the company's lot in Red Bay, Alabama, US, on Tuesday, Aug. 12, 2025. The Atlanta Fed chief said he still views one rate cut as likely this year - if the labor market holds up - but he is open minded about when to move. Photographer: Andi Rice/Bloomberg
Powersports Finance News

RV dealers turn to digital finance, data as retail demand slows

June 11, 2026
Yamaha Motor Co. motorcycles are displayed at a dealership in Tokyo, Japan, on Tuesday, Feb. 15, 2011. Yamaha Motor Corp., the world's second-biggest motorcycle maker, posted full-year profit of 18.30 billion yen, the company said in a statement today.
Powersports Finance News

Podcast: Buyers’ AI-powered research reshapes powersports purchases

June 8, 2026
National Powersport Auctions CEO to join Powersports Finance Summit 2025
Powersports Finance News

Powersports Finance Summit 2026 agenda is live

June 8, 2026
Next Post
Pagaya auto run rate up 109% YoY 

Pagaya auto run rate up 109% YoY 

Stay Informed with Our Newsletters

PowerSports Finance - Monthly coverage of the powersports lending market

The Roadmap Podcast

SPONSORED

Why credit unions give dealers an edge in today’s auto market

Why credit unions give dealers an edge in today’s auto market

April 28, 2026
Driving better decision-making across auto finance operations with SAS

Driving better decision-making across auto finance operations with SAS

March 10, 2026
Auto finance’s first line of defense: Raising the standard in integrated software partnerships and data strategy

Auto finance’s first line of defense: Raising the standard in integrated software partnerships and data strategy

February 5, 2026

ABOUT US

HELP CENTER

ADVERTISE

PRIVACY TERMS

ADA COMPLIANCE

CODE OF JOURNALISM ETHICS

[wt_cli_manage_consent]

EXECUTIVES OF THE YEAR

AUTO FINANCE EXCELLENCE AWARDS

MAGAZINE ARCHIVE

INDUSTRY GLOSSARY

facebook linkedin twitter podcast podcast

© 2025 Royal Media Group

Ok

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
    • All News
    • Capital & Funding
    • EVs
    • Technology
    • Management
    • Powersports Finance News
    • Risk Management
    • Sales & Marketing
  • Events
    • Auto Finance Summit East
    • Equipment Finance Connect
    • Auto Finance Summit
    • PowerSports Finance Summit
  • Features
    • Latest Issue
    • Features
    • New Tracks
    • Car Culture
    • Staffing Shuffles
    • Under The Hood
    • Spotlight
    • Issue Archive
  • Podcast
  • Big Wheels Data
    • Big Wheels Overview
    • Dashboard
  • SUBSCRIBE
  • Log In / Account

© 2025 Royal Media Group