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Car buyers’ use of AI research spurs competition 

NADA Show 2026 

Amanda Harris

More consumers are turning to AI and online resources to inform their vehicle and financing decisions, prompting increased competition among dealers and lenders for customers and a need for technology to bridge the gap between online and in-store.   As consumers begin their vehicle shopping journey online before finishing the process in a dealership, dealers must adapt, Annie Fallows, head of Navigator Platform at Capital One, told Auto Finance […]

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