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Polaris’ 2025 sales dip despite 9.5% rise in Q4

Financial services income fell 24.5% in quarter

Johnnie Martinez II

Polaris’ sales dipped for its full-year 2025, but fourth-quarter sales rose nearly 10% as the market continues to recover from yearslong supply chain issues.  Adjusted Q4 sales landed at $1.9 billion, up 4.5% quarter over quarter and 9.5% year over year, according to the manufacturer’s earnings presentation today. Full-year sales totaled $7.1 billion, down 0.5% YoY.  With dealer inventory healthy at just under 100 days and a strong current-to-noncurrent product mix, Polaris plans to let retail demand drive production and shipment plans following […]

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