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OEMs plan to keep prices steady as tariffs set in

Mercedes-Benz down 9.2% YoY in Q1

Aidan Bush, James Van Bramer

Automakers are keeping prices steady for now as tariffs take effect. Dealerships know pricing will get less competitive as long-term tariff effects kick in and their existing, non-tariffed inventories become more limited, Paul Lunsford, general manager of Corona del Mar, Calif.-based Honda dealership Swickard Honda of Thousand Oaks, told Auto Finance News. “A lot of […]

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