Chrysler Group LLC is on track to break even this year — and could possibly generate a profit, CEO Sergio Marchionne told reporters at an auto forum in New York this week.
Marchionne expects Chrysler to sell 1.1 million vehicles in the U.S. this year, up from 931,000 last year. The anticipated sales will come without aggressive incentives, which Marchionne deems “unwise and unhealthy.”
“It takes a long time to build brand equity,” he said. “We can’t risk it.”
Meanwhile, the carmaker is gearing up to produce its 2011 Jeep Grand Cherokee, slated for debut in late June or July. By 2014, more than half of Chrysler’s vehicles will be built on Fiat platforms.
