Roadrunner Financial is expanding coverage to include outdoor power vehicles — such as tractors, golf carts, and mowers — following the appointment of Jon Vestal as vice president of outdoor power equipment, Powersports Finance has learned.
Vestal joined the lender in December 2017 and will guide the newly created division, which officially launched in January. “My top priority is to gain corporate partnerships with OEMs and really [help Roadrunner] be the near-prime partner of choice in the outdoor power equipment space,” Vestal said.
The new division was created to meet a demand that Roadrunner noticed based on dealer feedback. “There hasn’t been a great near-prime option for outdoor power equipment dealers and OEMs,” Vestal said. “We’ve been able to come on strong with some good partnerships early.”
The biggest challenge of Roadrunner’s new division is developing those partnershi
ps before consumer demand for outdoor power equipment spikes in late March.
