Ford Motor Credit Co. has announced the launch of Lincoln Automotive Financial Services to provide a customized customer experience for the luxury brand.
The new finance company will provide financing to consumers who own or plan to purchase Lincoln models. Customers who currently use Ford Motor Credit to finance their Lincolns were transferred automatically to LAFS on Oct. 3.
LAFS is providing customers with the same services available on Ford Credit’s site, like the ability to manage accounts online or from mobile devices, online tools to apply for credit and estimate payments on new vehicles, incentives, and a customer support center. The site also links shoppers to Lincoln.com, where they can price and build Lincoln vehicles.
The new company will also provide customer assistance and incentive information through Twitter.
“Lincoln Automotive Financial Services is the dedicated financing brand that complements the experience provided by Lincoln vehicles and our Lincoln dealerships,” said Bernard Silverstone, president of marketing and sales at Ford Motor Credit Co. “Current and future Lincoln financing customers will enjoy the same exceptional service, with unique Lincoln branding.”
