For Mazda customers in the UK, customers can get 50% off their car insurance if they finance their new Mazda vehicle through Mazda Financial Services.
From April 1 to July 31 2012, the incentive will be provided through Equity Insurance Partnerships and is designed to complement the Mazda purchase by directing any repairs into Mazda Approved Repairers or Mazda’s Approved Bodyshop. Additionally, Mazda Car Insurance provides free seven day drive away insurance available through all Mazda dealerships.
But is this something that can be done on this side of the pond? I came across this article dated back to Summer 2011 where GM launched a promotion in the Northwest where buyers could actually get free auto insurance when they purchased a new Buick, Cadillac, Chevrolet, or GMC. The goal was to boost sales in some sluggish areas.
If a consumer was able to save money in the area of insurance could they be more likely to splurge in other areas like after market products or warranties? As the industry continues to recover, providing insurance through a finance company could be an inventive way to gain more consumers.
