Yamaha Motor Finance Corp. USA opened an office in Atlanta earlier this month — with seven new team members — in an effort to serve its “heavy dealer concentration” across the Eastern Seaboard, Lyndon Elam, vice president of retail sales, marketing, and operations, told Powersports Finance.
“The feedback we heard from our dealer base is that having personal service and personal touch is really critical to their success in structuring their loans and closing deals,” he said. “We recognized early on that we wanted to have a regional presence on the East Coast.”
