Royal Enfield, which still considers itself a startup, is focused on raising brand awareness and bolstering its dealer network in North America, Mike Roark, vice president of sales and dealer development, told Powersports Finance.
A motorcycle manufacturing company with factories in Chennai, India, Royal Enfield came to North America in January 2015. Currently, the company has about 60 dealers in the U.S. and 10 dealers in Canada. The U.S. dealership network spans from West Coast to East Coast, although most dealers are based in the Midwest, according to Roark.
