ARGO launched a new ATV line at a dealer meeting last weekend, which it expects to bolster originations for its retail lender partners — Dealer Direct and TD Auto Finance, President Brad Darling told Powersports Finance.
The New Hamburg, Ontario-based manufacturer, unveiled its xtreme terrain vehicle (XTV) lineup for the 2018 model year during the “ARGO Expo” last Sunday, in addition to a new ATV product line — the ARGO Xplorer Series. And Darling foresees the addition of ATV line will help increase its retail lender partners’ originations. The ATV line will operate similarly to the XTV line, in terms of the business model and the retail financing side, he added.
