Wells Fargo Commercial Distribution Finance has shifted focus in the fourth quarter toward increasing technology investments and building up its staff to provide increased dealer support, after focusing on the company’s integration with Wells Fargo & Co. for most of 2016, said Jeremy Jansen, president of the company’s motorsports group.
Wells Fargo CDF is allocating more commercial resources toward getting representatives into the field to meet the
needs of its dealers and OEM partners following the acquisition, Jansen said. The company plans to add three new motorsports team members by yearend.
Additionally, in the first quarter of 2017, CDF will form a focus group with “key dealers” to find out where the company needs to make enhancements to Dealer Insights — its online resource tool, he said. Dealer Insights allows dealers to view floorplan end dates, manage aged inventory, and develop marketing strategies, among other things. Powersports Finance met up with Jansen at AIMExpo 2016 in Orlando to discuss the company’s top priorities and the state of the industry. Following are edited excerpts from the interview:
