Volvo Car Canada will be “very aggressive” with financing next year, following the launch on Dec. 14 of its retail finance captive, Volvo Car Financial Services, said David Carroll, national sales manager for Canada.
“It’s important for customers and our retailers to receive a high level of support and service, and frankly, that can’t be provided by a lender who doesn’t have a vested interest in the brand,” Carroll told Auto Finance News.
VCFS hired a small local field team of dealer representatives throughout Canada for the captive. “It’s a small group, myself included, and they are in the field, meaning we are actively out there,” he said. “I don’t expect them in the office, I want them in our stores providing support, training, service, working with customers and retailers as much as possible.”
VCFS has been a significant part of the U.S. business since 2012, Carroll said, which prompted the launch of the Canada captive. The Richmond Hill, Ontario-based captive has 100% dealer penetration, working with all 36 dealers in Canada.
