A few days before Christmas, my wife asked me if there was anything I wanted that she could pass on to her mother, who was looking for gift ideas. I went online, and after five or 10 minutes, left open a handful of web pages. If memory serves, there were a couple of hats, an iPad case, a FitBit, and a pen.
It was right around this time when I confirmed that my wife was planning to get me something for Christmas.
Fast forward to Christmas Eve day, and I went out shopping for a gift for her. It took a lot longer than I had planned, and I had to call her at one point to explain my delay. She became very frustrated with me. When I asked why she was upset, she said that it was because I had waited until the last minute (again) to go shopping, and I’d see on Christmas morning exactly why she was frustrated.
On Christmas morning, after our kids had opened their presents from Santa, my wife and I gave each other our gifts. The first box I opened contained the pen I had picked out as an idea for my mother-in-law. The pen, which has been renamed to “The pen that my wife knew I wanted long before I knew I wanted it,” was the perfect gift.
This is a cool story, but it’s kind of long, and I apologize for that. But there’s a point to it, I promise. It was awesome that I got exactly what I wanted for Christmas. Everything in life should be like that. Wouldn’t it be great if everyone knew what everyone else wanted?
When it comes to financial services, that’s exactly what Bync is trying to accomplish.
Bync is a service that aggregates deals from your bank and credit card companies to make sure you’re getting only the deals that you find relevant. Never want to go to a spa? Then you’ll never see a spa offer. What separates Bync from other daily-deal services is that most are based on the location of the customer, not their preferences or interests.
Bync is currently working with 10,000 different financial services companies, according to an article published by TechCrunch. A beta test of the service using 5,000 testers saw click-through rates of up to 15% out of the company’s emails that it sends to its customers.
Users can sync one bank account for free, but must pay to sync more accounts with the service.
This sounds like a great tool for auto lenders to use to identify and target people looking for cars and car loans and promote a loan or lease to them.
