Powersports lenders need to “stop fighting” over the same end of the credit spectrum — prime and near-prime consumers — that everybody else wants, in order to increase their dealer penetration rate, said Chris Clovis, owner and operator at Freedom EuroCycle Las Vegas.
Sonic Automotive’s Sturgis sales result of ‘passion,’ opportunity
BY Amanda Harris
~ September 11, 2026
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Sonic Automotive continues to lean into powersports sales growth amid additional Harley-Davidson acquisitions and as Sonic benefits from...






