Powersports dealers are “not used to truly working subprime,” said Jason Sheely, national sales manager at Ride Today Acceptance, and that’s the biggest challenge as a subprime lender.
Sonic Automotive’s Sturgis sales result of ‘passion,’ opportunity
BY Amanda Harris
~ September 11, 2026
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Sonic Automotive continues to lean into powersports sales growth amid additional Harley-Davidson acquisitions and as Sonic benefits from...






