Integrated Fintech LLC, a strategic consulting firm and sister company to Praxis Finance, will announce at next week’s Auto Finance Innovation 2016 event a partnership with an undisclosed technology firm, Chief Executive Daniel Parry told Auto Finance News.
Integrated Fintech, launched in October 2015 by the founders of Grapevine, Texas-based Praxis, aims to turn fintech “into a strategic advantage for lenders,” Parry said.
“A lot of [fintech] lenders start with technology first and try to force-fit it to a lender’s needs,” Parry said. “We, on the other hand, consult from a lender’s point of view.”
The firm helps lenders analyze strategic auto finance issues such as how to increase yield, maximize closure rate, and control credit. With the partnership, the firm will also be able to foster and grow its fintech solutions, he added. The fintech sector has become “one of the hottest investment areas, specifically within auto finance,” Parry said.
Learn more about the tech and disruption in the industry at Auto Finance Innovation 2016, May 11 in Fort Worth, Texas, and visit www.autofinanceinnovation.com. To learn more about the Auto Finance Risk & Compliance Summit, visit www.afrcs.com.
