When customers buy cars, there are usually a few things they’re really excited about: the horsepower. The engine. The drop top. Maybe even the cupholders.
Financing arrangements generally don’t make the list.
Audi, though, is seeking to increase excitement and knowledge of the finance side of the deal through a series of videos to explain financing options.
As of right now, the videos are on Audi’s UK website. It certainly seems feasible, though, that Audi — or potentially other auto manufacturers — could use similar tactic in the US to educate the car-buying populace.