Car Subscription Service Borrow to Debut New User Platform in 2Q

SAN FRANCISCO — Los Angeles-based car subscription service Borrow is building out a new platform to enhance the user experience by the end of the second quarter, Founder Jon Guzik told attendees at Auto Finance Innovation 2018 yesterday. Since pivoting its business model to shorter three- to nine-month lease terms and changing its name, the company started […]

PrazoNow Rebrands as Borrow

PrazoNow, a Los Angeles-based car subscription service, has rebranded as Borrow. Founded in 2015, the company started out as Prazo and allowed customers to lease a Ford C-Max hybrid for two years without going to a dealership. However, the startup soon learned that two years was still considered “too long,” and customers also wanted more […]