Toyota’s Breaking Point

News about Toyota’s recalls has been swirling for nearly a month. Six-million-recalled-vehicles later, the Japanese manufacturer has been subpoenaed by a U.S. federal grand jury and the Securities and Exchange Commission. Congress is supposed to start hearings tomorrow regarding Toyota’s handling of safety problems.

Here’s the question: So far, resale values for Toyota vehicles — recalled or not — are holding their own. But how much longer will they retain their strength? In other words, is there some breaking point at which consumers will start to question the OEM’s history of quality products and shy away from purchasing its vehicles?