Luxury Manufacturers Shun Incentives Even in Downturn
Even though sales are down by as much at 30%, don’t look for any of the super-luxury carmakers to begin offering incentives.
Rather than diminish the perceived value of their vehicles by offering incentives, manufacturers like Bentley, Maserati, and Lamborghini are instead going to wait out the economic downturn. Efforts to improve sales in the U.S. are focused on introducing new products, rather than discounting current ones.
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