LAS VEGAS — About 67% of industry participants believe lenders will “fight over existing marketshare” as a result of the influx of new entrants into the powersports finance sector, according to a live poll conducted at yesterday’s PowerSports Finance 2017.
The poll resulted in a landslide response, as only 19% of industry participants think lenders will generate new marketshare. Additionally, 9% of respondents said there will be “no change in the competitive landscape” and 5% said “more lenders will fail.”
However, American Cycle Finance Managing Director Ben Donnarumma is confident the Marlborough, Mass.-based subprime lender will not take business away from other companies.
