It goes something like this: borrower finds the vehicle of their dreams, borrower signs on the dotted line, receives the keys, their official car note, a handshake, and they drive away. What if there were more after the handshake? There is a tremendous amount of opportunity for lenders to continue to cultivate a relationship with borrowers over the course of the next 36, 48, 60, 72 months. And in an ideal world, retain that relationship forever. Recent Fiserv research supports the notion that it is a relationship with their lender that borrowers want, as they take on this lengthy financial journey.
