LAS VEGAS — Tricolor Auto Acceptance is leveraging a partnership with Google Mexico to reach more Hispanic consumers and enhance its lead-generation process, company Chief Executive Daniel Chu said at the Auto Finance Summit 2019.
Tricolor’s goal is to “broadly develop the most robust search engine to serve the unbanked Hispanic consumer,” Chu said. “We can use that point-of-sale tool to generate leads.”
Check out the video below to hear from Chu about how Tricolor uses Google.
