Royal Enfield North America is “very early” in its long-term journey toward establishing the brand, and adding finance options such as leasing is on that road map, President Rod Copes told Powersports Finance.
“We are in a marathon, not a sprint,” he said. “To us, establishing the brand is a long-term, five- to 10-year plan.”
Retail finance, including leasing, is part of the company’s long-term plan, but further along as Royal Enfield builds up its dealer network. “We are trying to establish what are the top things we focus on over the next several years,” he said. “I don’t see us getting big into leasing anytime soon, we just have too many other higher priorities at this point.”
