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Home » Sales and incentives to rise, dealer profits to dip in 2025

Sales and incentives to rise, dealer profits to dip in 2025

New-vehicle sales projected at 16.3M, up 1.9% YoY

James Van BramerbyJames Van Bramer
January 24, 2025
in Risk Management
Reading Time: 3 mins read
0
Rental cars are stored in a parking lot at Dodger Stadium in this aerial photograph taken over Los Angeles, California, U.S., on Wednesday, May 27, 2020. Hertz Global Holdings Inc. will sell as many of its rental cars as possible while in bankruptcy to bring its huge fleet in line with reduced future demand in a post-pandemic economy,the company's lead bankruptcy lawyer said during a court hearing Wednesday.

Photographer: Bloomberg/Bloomberg

Auto sales are projected to climb in 2025, driven by increased incentives, while dealer profits are set to shrink amid excess supply.  New-vehicle inventory sat at 2.1 million vehicles in December 2024, up 31.3% year over year, Thomas King, president of data and analytics and chief product officer at J.D. Power, said during a presentation […]

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