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Home » Lenders, dealers split on 2026 outlook in challenging market 

Lenders, dealers split on 2026 outlook in challenging market 

New-vehicle sales projected to rise 1.8% for 2025 

Truth HeadlamAidan BushbyTruth HeadlamandAidan Bush
December 23, 2025
in Features, Risk Management
Reading Time: 11 mins read
0
Lenders, dealers split on 2026 outlook in challenging market 

(Courtesy/Canva)

Automakers, lenders and dealers have seen challenges this year from higher manufacturing costs due to tariffs, mixed consumer demand and changing regulations, and while some expect growth to slow unless market conditions change, others see opportunities in the shifting landscape.   Overall, new-vehicle sales in 2025 are the best they’ve been in six years and are expected to rise 1.8% year over year. The projected uptick is in part due to tariff-induced uncertainty around vehicle prices, according to a Dec. […]

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Tags: affordabilityAuto Dealer Activitycredit performanceKBRAMoody'snew vehicle salesPremiumpricingunemployment
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