December incentive spend drops 65% YoY

2021 SAAR slumps to 15 million units

© Can Stock Photo / Oskanov

Incentive spending fell further in December as inventory constraints continue to limit vehicle sales, pushing the seasonally adjusted annualized rate (SAAR) to well below 2020 levels. OEM incentive spending in December 2021 is forecasted to clock in 65% below the same period in 2020, largely driven by limited inventory, according to a research note from […]

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