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Could the Car be the Next New Channel for Engagement?

FISERV INTELLEGENCE

Smart CarFew would disagree with the notion that the only thing changing faster than technology is consumer expectations.  When it comes to auto finance there is an expectation that lenders be accessible to the borrowers through a variety of channels and reach them in step with the fast-paced way they live and work. Dialing landlines and sending snail mail are no longer the most efficient way of reaching the untethered borrower who wants to utilize technology to make their engagement with lenders more efficient.  A recent Fiserv survey found that Millennials, Gen-Xers, and households of $100K-$149K were the cohorts most willing to experiment with new ways to speed up the loan process (2016 Fiserv).

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