American Honda Motor Co.’s Director of Auto Remarketing and Fleet Operations David Rodriguez is set to take the stage in Nashville during Auto Finance Summit East for a presentation on used-vehicle financing.
The session, “The Ins and Outs of Used-Vehicle Financing Programs,” kicks off Friday, May 3, at 11:30 a.m. ET, and will explore:
- Current trends in used-vehicle values;
- Key risk and pricing factors to consider; and
- CPO vs. non-CPO in sales and customer retention.
Pricing for used-vehicle value fluctuations has become even more important to auto lenders’ underwriting methodology with the ongoing decline of used-car values. In fact, used-vehicle values have been on the decline for five straight months, with the Manheim Used Vehicle Value Index falling to 13.1% year over year to 203.8 in February, according to Cox Automotive.
Still, certified pre-owned (CPO) programs represent opportunities for increased vehicle sales and customer loyalty amid elevated new-car prices and shallow — albeit improving — new-car inventory. Honda, for example, late last year launched a CPO leasing program to woo first-time car buyers.
Rodriguez is responsible for managing the pre-owned business and fleet operations for the Honda auto and Acura brands and has spent the majority of his 22-year career with the Japanese automaker in remarketing- and CPO-focused roles, according to the OEM.
During his career, he has been responsible for $8.2 billion in annual CPO sales, according to his LinkedIn profile.
Auto Finance Summit East takes place May 1-3 in Nashville, Tenn., and includes fireside chats with Hyundai Capital America’s Chief Executive Marcelo Brutti and Chase Auto’s President of Private Label Captive Finance Leslie Wims Morris as well as the return of the State of the Market survey, discussion and forecast.
