RumbleOn pivots from direct-to-consumer powersports sales

The company will prioritize its dealer-to-dealer auction platform

© Can Stock Photo / Jag_cz

RumbleOn has eliminated direct-to-consumer powersports sales in favor of a dealer-driven sales structure. RumbleOn will now prioritize business through Dealer Direct, an online real-time auction marketplace launched in Q4 2020 that allows dealers to buy and sell vehicles to one another, Chief Executive Marshall Chesrown said on the first quarter 2021 earnings call, noting that […]

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