NPA promotes Woodruff to CEO

National Powersport Auctions has promoted Jim Woodruff to chief executive, to succeed Cliff Clifford, effective immediately, the company announced.

Clifford has served as chief executive of NPA since he co-founded the company in 1990, making Woodruff the second chief executive in the company’s history. Clifford is stepping back from day-to-day operations but will remain chairman of the board and will work with the executive team on strategic projects going forward.

“After 30 years at the helm of this amazing company there comes a time to pass the torch, and I feel like starting a new decade is the proper time to make such a change,” Clifford said in a press release. “The management team and I have been laying the groundwork for a transition for quite some time.”

Woodruff first joined NPA as chief technology officer in 2003, and has spent the past 10 years as chief operating officer.

“It has been a great ride so far and I’m looking forward to clicking it up another gear,” Woodruff said. “Companies don’t do things, people do, and Cliff has created a culture of success driven by an amazing and talented crew. With outstanding people come outstanding results and the entire NPA team will remain dedicated to the innovation and superior service the industry relies on every day.”

In addition to his new role at NPA, Woodruff was also reelected in January to his third term on the Motorcycle Industry Council’s board of directors, where he serves as secretary and treasurer.