Honcker rebrands to Rodo, unveils proprietary tech | Auto Finance News | Auto Finance News

Honcker rebrands to Rodo, unveils proprietary tech

Car-leasing platform Honcker has rebranded to Rodo, the company announced via LinkedIn on Thursday. The rebrand comes in tandem with the rollout of new proprietary rebates, incentives and desking technology, Chief Executive Nathan Hecht told Auto Finance News. Prior to the rebrand, the company was licensing part of its software stack through third parties, Hecht said, […]

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