Luxury, Subprime Lenders Join AutoGravity Platform
Infiniti Financial Services, Kelley Blue Book, and Santander Consumer USA are the latest to partner with car marketplace AutoGravity.
Today, Infiniti Financial announced its loan and lease financing will be available for customers browsing the company’s luxury brand on the app. Infiniti’s affiliated non-luxury lender Nissan Motor Acceptance Corp. signed onto the platform earlier this year.
On the other end of the credit spectrum, Santander Consumer was added as a lender partner earlier this month, which will shore up the startup’s subprime offerings.
Consumers browsing for cars on the app are served four personalized financing offers from the startup’s lender base, and now Infiniti and Santander Consumer will be among those offers.
“AutoGravity is a natural fit that allows us to better serve our customers and dealers with award-winning smartphone technology,” Rich Morrin, president of Chrysler Capital and auto relationships for Santander Consumer USA, said in a press release. “AutoGravity is a leading innovator in the car-buying and financing experience. Finance offers from Santander Consumer USA are now available to the millions of users who use AutoGravity to help them find the car and payment that’s right for them.”
This partnership marks Santander Consumer’s first foray into the digital lending space outside of its own proprietary direct lending platform RoadLoans.com. Where RoadLoans is a direct lending system, AutoGravity provides a digital indirect experience during a time that the lender is emphasizing improving relationships with Fiat Chrysler Automobiles.
Additionally, AutoGravity is partnering with Kelley Blue Book to provide consumers with trade-in value directly on the app, the company’s announced last week. AutoGravity previously offered this functionality through Black Book, but now dealers will be able to choose which vehicle-valuation platform they prefer, an AutoGravity spokesman confirmed to Auto Finance News.
“Today’s shopper demands a seamless car-buying and financing journey,” Damon Bennett, senior director of syndication at Kelley Blue Book, said in a press release. “The inclusion of Kelley Blue Book’s trusted data provides consumers an added level of confidence, offering easy access to the information they need at the right time in the buying process within the AutoGravity platform.”
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